For the past several months, I have been working with a web development company to create an online presence for Club Properties Rochester's local brand. After drafting various designs for the websites and layouts for the photographs, it it finally starting to come together. It is always very satisfying to see my photographs used for commercial purposes, and the fact that I am so involved in the designs through my Photographic Branding process as well makes it all the better. Below are some examples of what we've been working on.
The above photos are screen shots of the homepage for CPR. We are going with a simple layout with a video background. Yes, those shots are actually two frames from time lapsed footage. That kind of fast-paced movement adds a lot of energy to a company's image and the feeling of modernity and innovation with the use of technology. Initial impressions are key.
From there, we move along to some other highlights:
This page is the "Properties" page, which includes large, wide format images representing "Commercial" and "Residential" properties under the company's umbrella. Below are screen shots of the pages for each category.
I am always thrilled to contribute my photos and designs for the betterment of a brand and I am pleased with how this site is turning out. It has been great to work with this team getting to know a lot of new Rochesterians and to learn more about what this great city has to offer!
Check out more examples of the photos for this project in this gallery!
...and a special shoutout to Christina at La Salon Bianca, who used my photos from this project for her business's website!